Tuesday, December 30, 2014

A month in work-related reading

On ads and memes and chasing clicks.

Dec 4, 2014

Search as Signal -- Ad Age on the Google / MindShare partnership

56% of Digital Ads are Never Seen – Ad Age on Google Report

Mesh Networking by Fred Wilson

Dark Social by Alexis Madrigal
à Is FB the be-all and end-all? AM thinks it is THE platform for readers. In doing so discounts loyal readers, the most devoted and concentrated bunch, who go straight to the original site.

Dec 5, 2014

Chasing clicks on Medium:

From a Twitter for Business email: “72% of businesses are more likely to make a future purchase from a business they follow.”
à But is that simply because users follow businesses they’re already interested in? Yes, Twitter can muster the existing troops (fans of the author or series) in ways similar to email…. But it has a harder time converting new troops on its own.

Development is cheap. Production is not. (via Fred Wilson):

Shatzkin on store shelf space
The human attention it takes to make the stocking decisions for a bookstore has not really been scaled.

Dec 10, 2014

A tiny 7 percent of users generate nearly half of all smartphone app downloads in the U.S.

ComScore’s U.S. mobile app report:

Dec 12, 2014

Skillz u need:

Dec 15, 2014

The Invention of Clumsiness (Delacroix, photography and the evolution of the nude):

Dec 17, 2014

Medium’s native ads:

Dec 18, 2014

State of the art of digital advertising, according to Google:

Dec 19, 2014

The “Uncanny Valley” of an ad that seems to know you a little too well. Via Alexis Madrigals “5it” newsletter:

Dec 30, 2014

Terrifying, exciting, accurate, wrong. The New Yorker on “The Virologist” and what it might mean for all of us in the “content” business (publishing, advertising, etc): “I know I can kill it”:

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